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Ms. Beverage Advertising Maillot Cutout

Beach, America
1934 CC3410


Costume
   White skirted maillot cutout with hat and shoes.
   Lifeguard in undershirt style top and with the rest of his body modestly held behind towel.

   She is TML. Bellage.
   He is TL.

Actions
   A young woman enjoys her day at the beach. She is wearing a very provocative new maillot with cutouts which show her sides, and flirts with the lifeguard while they drink bottles of Coke (1).

Commentary
   Very early treatment of the maillot cutout. Like EG3410 this invites speculation about hidden buttons or fasteners. Also, is it a strapped or a halter or might the straps bather behind the neck and run as one down the spine. Fashion and refreshment are themes.

Source
   Source believed to be ebay scan of a post card which says on the back, "From the archives of the Coca-Cola company. A poster from 1934 captures a young woman enjoying her day at the beach, flirting with the lifeguard and drinking a bottle of Coca-Cola." 1 picture.
CC341001.JPG